This blog post comes from BA Klein:

I came across this article in the Detroit Free Press, "Ghost hunters stalk Detroit military base."
I think it uses an interesting strategy for a classic Halloween season story. The writer, Jeff Seidel, splits up the story between a traditional news story with information on the background, people seriously involved, and experts who research the phenomenon of an event like this. In between bits of information he talks about his personal adventure skeptically joining along on a ghost hunting mission in Detroit. He gives enough information for the reader to get a distinct background of ghost hunting, but also paints a different light for the people involved with the activity. By mentioning a lot of the proceeds for joining on this adventure help keep the historic Ft. Wayne army base used for this particular hunt in commission. Jeff also realizes, like many who will read the article, his own personal account may be just as valuable to show the reader you are not alone in thinking this is a bit insane.

Just as important as the article itself the pictures and video accompanying the article are vital to the overall presence of the article. The photos are taken in a mysterious way and the video is accompanied with interviews from paranormal investigators, strange sounds, and showing the intimidation of Ft. Wayne on it's own. The video also contributes to the myth of the Ft. Wayne barracks mentioning how many in the army went in for help, but "never came out." I thought it was a unique way of creating a piece of this nature even for this time of year.